Matthías Eggertsson was born in Reykjavik, Iceland, and came to the United States in 1989 to complete his bachelor’s degree in international business, eventually completing a master’s degree in international business. Mr. Eggertsson has 18 years of experience in international marketing and as an independent entrepreneur. He currently teaches marketing and customer relation courses at Everest University as an adjunct undergraduate professor. Mr. Eggertsson has an ABD Doctor of International Business Administration from the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University. His dissertation proposal, Country of Origin and Branding in a B2B Context, has been approved and he is currently collecting data to complete the final chapters. The focus of his dissertation is to determine the relative importance of country of manufacture and country of brand relative to the functioned attributes for industrial products.